"Big sites like Google and Yahoo are getting local, and local sites are getting big. How can you optimize your website for a locally owned and operated website?"
Article chosen and published by Melissa Brewer, Creative Director
Capital Creative, Inc.
Web Design Consideration of Local SEO
by Caitlina Fuller
If you are trying to optimize your website for a local area in Arizona you will first want to think about who your target audience is. It is really difficult to optimize anything, let alone a website if you don’t know inside and out who it is you are trying to get to come to your website. Web design is all about the client and what they want from the provider of the service, product, or informational source so really sit and think about whom will be coming to your website.
If you are providing an informational based service you will probably find that your Arizona web design should be very straightforward. You needn’t waste your time with a lot of pictures or bells and whistles if someone is coming to your website for information only. To optimize your website so that the right type of people will come, you simply need to have information that is keyword rich. What this means is that when you are writing the information for people to find on your website, you should incorporate some of the keywords that people will search for when looking for your informational services within Arizona. Keywords really go a long way with helping to get your website recognized by the search engine spiders. When you have quality information that also happens to be keyword rich you can’t go unnoticed by your target audience.
If you are considering Phoenix web design for a more visual product such as real estate you will want to focus on having a design that it is user friendly, but also appealing to the eye. You can do this by utilizing drop down menus, using keywords in any text, and using some simple graphics. Many of these sites are more intricate, so you will want to spend some time making the website really easy to use and navigate, as this is what this sort of client is looking for. Again, it all comes down to knowing who will be visiting your site and how you can optimize it for the search engines as well as the consumer
Whether you are considering Arizona in general or somewhere such as Scottsdale, web design needs to be straight forward and accommodating. Keyword rich text is important, layout is important, but you don’t want to forget about things as important as page titles and meta tags. This is what the search engine spiders will read first and this is the best way to optimize your website so that you can get your target audience there! If you use keywords in your page titles and meta tags, search engines can help direct the right traffic to your website, allowing you to get better search engine rankings and allowing to you to increase local traffic and business on your website.
About the Author: Caitlina Fuller is a freelance writer. If you are providing an informational based service you will probably find that your Arizona web design should be very straightforward. If you are considering Phoenix web design for a more visual product such as real estate you will want to focus on having a design that it is user friendly.
Melissa Brewer specializes in creating seo-friendly content that attracts people, too.
