About our Homeshoring Job Guide - and Publishing Company

As you may have noticed, our blog has been a little hushed lately.

We're excited to announce the launch of our new side-project - TheLittleWhiteeBook.com

It's a pet project, per se, but we're excited about it.

• We've created a small ebook publishing company focusing on a niche: work at home job guides (industry-specific 'homeshoring' occupations...)
• We're marketing it through social media and traditional grassroots marketing efforts - which may be how you arrived at this page. *(If you're a blogger, we want to give you a review copy, free....But we really want you to actually read & review it. Is that really such a bad thing?)

Why we're excited about The Little White eBook of Homeshoring Jobs:

• Homeshoring keeps jobs in the U.S., which means that we are outsourcing our jobs to rural areas, disadvantaged workers, and creating a healthier work-life balance for thousands of workers.
• Homeshoring jobs offer an exciting opportunity for thousands of people who want to work from the comfort of their own homes. (On a side note, we're already on the front page of Google under the search term "homeshoring jobs" - which makes us just feel good. :-)
  
• An eBook format allows us to update the entries as often as necessary, and it's the preferred format for those who promote telework as an environmental cause. So we're feeling a little closer to our true hippie, free-spirited, artsy natures.
  
• We're running our sales through Google Checkout - so all you Gmail users can buy our Homeshoring Job Guide in two clicks. (Ok, three clicks from this page...) It also allows us to create promotions in partnership with other websites, blogs, and newsletters. So we are informally seeking affiliates.
  
• We haven't published our own work for a while. (Which actually means "I, Melissa Brewer") So it feels good, damn it! :-) To take the self-publishing route again. LittleWhiteeBook.com is an effort by Capital Creative to build a little publishing company from the ground up, sans a huge marketing effort or expensive marketing campaign.
  

Are you interested in a review copy, partnership, or something else? Get in touch through Blogger or by email littlewhiteebook@gmail.com

Homeshoring Company Job Guide Reveals Virtual Work-at-Home Opportunities
The Little White eBook of Homeshoring Jobs Profiles 178 Work-at-Home Virtual Call Center Employers

Washington, DC. - October 23, 2007 - LittleWhiteeBook.com announced the release of its first eBook in a series of work from home directories, The Little White eBook of Homeshoring Jobs. The 212 page guide profiles 178 businesses that regularly hire work-from-home agents in a variety of capacities, and includes introductory chapters on preparing for the virtual job application process.

Homeshoring, the process of outsourcing call center work to US-based telecommuters, is expected to boom in the next three years, creating over 330,000 home-based call center agents.* 10% of U.S.call centers expect to hire home-based agents in the near future.**

Home based (i.e. virtual) call center jobs range from highly skilled tech support positions to entry level customer service positions, and pay anywhere from minimum wage to $30.00 an hour. Companies that use homeshoring as a part of their organizational process vary as much as the jobs themselves. Large corporations such as JetBlue and Neilson Media Research often employ home-based workers to fill the a geographic or skills-related void. Business Process Outsourcing (BPO) firms such as West Communications and LiveOps assist large corporate clients in finding workers with the specific backgrounds and skills they need. The value of geographically dispersed, skilled workers is one of the main reasons major businesses have brought their call center jobs back home.

Taking the "Work" out of the "Work-from-Home" Job Hunt

The Little White eBook of Homeshoring Jobs breaks down the specifics of 178 employers that regularly recruit home-based agents. "Rather than just publish a list of URLs or create a database of home-based jobs, we decided to create a complete guide that answers all of the questions that work-from-home job hunters usually have about the job and company they're pursuing," said Melissa Brewer, author and co-founder of LittleWhiteeBook.com, "The Little White eBook breaks these companies down to typical job openings, schedules, training, employee status, and pay rates." Also included in the eBook are links to BBB Reliability Reports, LinkedIn.com profiles, and chapters on acing the virtual application process.

Because legitimate work-from-home employment is highly competitive, employers often automate the initial application process to weed out ill-matched candidates. "We're taking the work out of the work-from-home job hunt," said Michael Audi, co-founder of LittleWhiteEbook.com, "Rather than simply pointing our readers in the right direction, we're giving them the inside information to help them decide which companies and jobs are the right match for their skills. If the pay isn't enough, or the hour requirements are too stringent, they can pass over that entry and apply somewhere that suits their needs." Links to BBB Reliability Reports and other online resources also help readers verify the legitimacy of work-from-home offerings.

Homeshoring Work is Good for Families, and the Economy

Besides the obvious comfort of working from home, virtual call center workers discover the unsung benefits of telecommuting. Car insurance, gas costs, and flexible schedules can help home-based workers save money and create a valuable balance for working families. "Working from home has distinct advantages that tip the scales in favor of a healthy work-life balance," says Melissa Brewer. "Americans have more responsibilities than ever, and the creation of virtual call center jobs has strengthened the opportunity to care for our loved ones without sacrificing a paycheck." Many virtual call center jobs also offer the same benefit packages as their brick-and-mortar counterparts.

Homeshoring keeps jobs in the U.S. and employs skilled workers with demographic circumstances that are oft-overlooked in traditional environments. Employees that work for homeshored call centers are often located in rural areas, have disabilities, or juggle life commitments that prevent them from taking their skills and education to a traditional employer. Many companies listed in The Little White eBook of Homeshoring Jobs make it a priority to employ military veterans, their spouses, retirees, and persons with disabilities.

TheLittleWhiteEbook.com Plans for Big Things

Despite its name, LittleWhiteeBook.com plans on creating a big ripple in the way that information products are published, created, and percieved. The Little White eBook of Homeshoring Jobs took thousands of hours to research and compile. About 700 references were used in creating the entries in the eBook, including call center industry white papers, forum postings, and industry publications. Not to mention weeding through thousands of work-from-home sites that had illegitimate offerings. "We wanted to create the best niche guide available to work at home job seekers, and starting with virtual call center jobs was the obvious choice, due to the fact that many call center positions are considered entry-level. Many of these jobs are accessible to anyone, regardless of their workforce experience," explained Mr. Audi. TheLittleWhiteeBook.com also has several other eBooks currently in production, focusing on home-based careers for freelancers, administrative workers, and information technology.

Free Review Copies and Discounts Available

TheLittleWhiteeBook.com is focusing its distribution and marketing on a grassroots level. "We want to get review copies into as many hands as possible, so we are inviting any webmaster, blogger, or publisher with an active readership to visit our media page and sign up as an book reviewer," explained Mr. Audi. (http://www.littlewhiteebook.com/reviewcopies.html) Reviewers will be asked to provide a review and link to LittleWhiteeBook.com within 30 days of sign-up, and will be eligible to receive subsequent offerings free. They will also become eligible for a higher percentage of revenue than regular affiliates when the affiliate program launches.

The first 1000 buyers of the Little White Ebook of Homeshoring Jobs can also save $15.00 off the cover price of $29.95 by entering the following coupon code during the Google Checkout process:

* According to the research firm IDC

** According to the Gartner Group

About LittleWhiteEbook.com

LittleWhiteEbook.com is the brainchild of Capital Creative, (http://www.capitalcreativeinc.com), a virtual marketing and copywriting agency headquartered in Washington DC. Capital Creative specializes in creating digital media and marketing campaigns for websites, businesses, and publishers across globe. Melissa Brewer, President of Capital Creative, has worked in new media marketing for 8 years, and has helped a wealth of clients build their businesses and reputations from the ground up. Michael Audi, Vice President of Capital Creative, has worked in management, marketing, and networking for the past 10 years.

Related Keywords

Outsourcing, homesourcing, insourcing, inshoring, homeshoring, virtual call centers, homeshoring employment, home agent model, work from home, telecommuting, ebooks, publishing, home based customer service jobs, work from home opportunities, work from home jobs, home based customer service agents, home based customer service representatives, virtual call center jobs, telecommuting employment, innovation, entrepreneurs, making money

Media Contacts:

Melissa Brewer, Co-founder and President, Capital Creative

Michael Audi, Co-founder and VP of Operations, Capital Creative

Call: (202) 204-1562

Email: littlewhiteebook@gmail.com

Websites:http://www.littlewhiteebook.com

"Big sites like Google and Yahoo are getting local, and local sites are getting big. How can you optimize your website for a locally owned and operated website?"

Article chosen and published by Melissa Brewer, Creative Director
Capital Creative, Inc.

Marketing and Copywriting Services for New Media

Web Design Consideration of Local SEO
by Caitlina Fuller

If you are trying to optimize your website for a local area in Arizona you will first want to think about who your target audience is. It is really difficult to optimize anything, let alone a website if you don’t know inside and out who it is you are trying to get to come to your website. Web design is all about the client and what they want from the provider of the service, product, or informational source so really sit and think about whom will be coming to your website.

If you are providing an informational based service you will probably find that your Arizona web design should be very straightforward. You needn’t waste your time with a lot of pictures or bells and whistles if someone is coming to your website for information only. To optimize your website so that the right type of people will come, you simply need to have information that is keyword rich. What this means is that when you are writing the information for people to find on your website, you should incorporate some of the keywords that people will search for when looking for your informational services within Arizona. Keywords really go a long way with helping to get your website recognized by the search engine spiders. When you have quality information that also happens to be keyword rich you can’t go unnoticed by your target audience.

If you are considering Phoenix web design for a more visual product such as real estate you will want to focus on having a design that it is user friendly, but also appealing to the eye. You can do this by utilizing drop down menus, using keywords in any text, and using some simple graphics. Many of these sites are more intricate, so you will want to spend some time making the website really easy to use and navigate, as this is what this sort of client is looking for. Again, it all comes down to knowing who will be visiting your site and how you can optimize it for the search engines as well as the consumer

Whether you are considering Arizona in general or somewhere such as Scottsdale, web design needs to be straight forward and accommodating. Keyword rich text is important, layout is important, but you don’t want to forget about things as important as page titles and meta tags. This is what the search engine spiders will read first and this is the best way to optimize your website so that you can get your target audience there! If you use keywords in your page titles and meta tags, search engines can help direct the right traffic to your website, allowing you to get better search engine rankings and allowing to you to increase local traffic and business on your website.

About the Author: Caitlina Fuller is a freelance writer. If you are providing an informational based service you will probably find that your Arizona web design should be very straightforward. If you are considering Phoenix web design for a more visual product such as real estate you will want to focus on having a design that it is user friendly.

Capital Creative specializes in creating seo-friendly content that attracts people, too. We're into social media marketing as well. Visit us at LinkedIn for more information on our marketing services or view our Social Media Marketing Tutorial.

Big Bang of the internet world......SMO continues to expand its reign in accord with SE principles
by Rakhi

Social Media Optimization can be defined as a tool to optimize websites so that it can be more viable, easily approachable and simplified to other websites and communities online. It provides an online platform to publicly share your feelings and opinions, exchange views, to reciprocate experiences, perception with online websites and communities. All you need to do is to broaden your views, by developing and implementing it and then vanquish your obstacles and make a meaningful contribution for all the web users. SMO brings inbound links to your website and so are of great value in promoting your website.
SMO helps you to optimize the web content in different forms: Text, Image, Audio, Video

These web content needs to be distributed using following mediums to gain momentum:
• Social Networking
Blog, the most powerful tool for SMO helps to broaden our network bandwidth. Blogs are content published on web (online journals) in reverse chronological order at regular intervals. You can share your personal views related to any topic and also link back to other websites, post comments and feedbacks.
You can subscribe to these blogs using RSS feed. You can build your own blogs, formulate your ideas to express more and then publish your own profile and expand your horizon by linking to friends and communities. MySpace (a blogging platform), the Technorati (blogs search engine), Sneakerplay and Indymedia are well known players in this field.

• Web Feeds (RSS, Atom)
Mash-ups, it is a software or application that combines useful information and content from different sources into an integrated, more useful piece of information providing more mobility to web players by having access to additional information of real world entities. Enjoy the real world video/music on your YouTube (a video blogging platform). Web Feed is one way to promote mash-ups.
RSS (Really Simple Syndication) syndicates and organize web content in a new RSS format and distribute it as a feed on website as a new content and notify subscribed readers of any new related content that surge, without actually visiting the website.

• Bulletin/ Message Boards
Message boards are of great help in optimizing your website as they have helpdesk, discussion forums that are ready round the clock to resolve your problems with their simplest solutions.

• Podcasts
Podcasts are audio-video files on internet that can be made available by subscription to all its users. You can upload as well as download your music tunes, audio and video contents and also produce your own film either on computer or media player. You need to target the right audience so that your audio-video content is distributed globally on all sites supporting these features. blip.tv, is a video podcasting platform.

• Wikis
Wikis commonly known as ‘online encyclopedia’ is driving SMO with its rapidly expanding community. It is a store house of information satisfying all its visitors and members with its inevitable, indisputable, unique, accurate, rich, updated content and vocabulary. It is right platform to explore and add to your knowledge base as it gives you collective information starting from origin to future prospects. A member of wikis has the right to add and edit information on own.

• Social Book Marking
The bottom-line of social book marking is same as social networking, starting from subscription, having personal home page and then expanding your network through friends and contacts, difference lies that here we discuss and focus on particular content. Many book marking sites based on particular theme have placed themselves well on this global stage.
del.icio.us: Globally sharing bookmark platform
Digg: a news and content sharing platform
Flickr: a photosharing platform in UK
Webjay: a music playlist sharing platform
Reddit, Newsvine, StumbleUpon, Ma.gnolia, Yahoo! 360, LinkedIn, Squidoo, Wikihow, Frappr, Furl, Wetpaint, 43 Things, Shoutwire, Shadows, Jotspot, BlinkList, etc.

• MMOG (Massively Multiplayer Online Game)
Second Life, an online virtual gaming world is best example of MMOG. All brand corporate players are taking interest to play and win the market and accept SMO as their new market strategy.

Search Engines will continue to have their monopoly but there will be a gradual reduction in the numbers of visitors and traffic to the search engines with the penetration of SMO tools in the internet world.

With its deeper impact on this advertising world SMO will conquer and dwell upon the web.

Author Payal, a SEO Consultant. contact at webmaster@icreon.com

Click here for Search Engine Positioning Placement Services and Link Building Services India

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Simple RSS Tricks
by John Jantsch

By now you've heard of the whole RSS thing and maybe you've even started using it in various ways to subscribe to blogs or offer your blog's content to others. Today I would like to take you on a little ride to show you how, without really knowing much of anything about RSS and how it works, you can do some very powerful and useful things to add, filter and republish content.

Tracking mentions of a certain product

Search technorati.com and other blog search engines for mentions

Tag each mention with del.icio.us book mark using a tag like DTMbook

Grab the feed that del.icio.us automatically produces.

Just for fun, take feed to Feedburner and burn the feed

Set-up and republish the feed using Feedburner's Buzz Boost Option

Take code to any web and display dynamic real-time update (some CSS styling can help here)

Sit back and look cool - see the feed displayed in the right sidebar here

You can also do this via email alerts by setting Google or Yahoo News alerts for specific search terms.

If you've ever wanted to easily publish a schedule of upcoming event, deadlines or even birthdays as a dynamic list rather than a calendar style page here's an RSS trick for you to use. (This can be done on a public or private page)

Create a free Google Calendar account and slug in all the dates on the calendar (Any shareable calendar will do)

Google automatically creates an RSS feed for your calendar - take this URL and create free Feedburner account

Optimize the feed using the Event Feed option from Feedburner

Publish the feed using Feedburner's BuzzBoost option - lots of options for display

Paste the code Feedburner produces for you on the page you would like your list to show

Using this formula produces a dynamically changing list of events that will run from first up to last, automatically drop events that have passed, and automatically bring in future events per your settings. Now, anyone with access to a web browser and your Google Calendar account can update and edit your events list.

I use this for my upcoming speaking events. Bonus - you can easily set this up so others can subscribe to this events list too.

Delivering Personalized Information via RSS

Just when you thought you were getting the hang of using RSS as a research tool, someone comes along and tells you that it's not enough.

Now it's become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure this RSS thing out but just can't seem to get around to it. So, do it for them.

Here's what I would suggest. Go to www.mysyndicaat.com and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar

Syndicaat allows you to easily mash multiple feeds together creating one very focused and personalized feed. (Yahoo Pipes does this as well, but my results with it have been spotty)

So, let's say you have a client that produces tents for active outdoor types. You can search very specific terms and phrases in Google News, Yahoo News, Bloglines, Technorati, Google Blogs, Outdoor Forums, and anything else that produces an RSS feed and mash all the content about your client, their competitors, the industry, specific keywords and phrases, you name in, into one digestible, personalized newsfeed that changes daily. (Don't tell your client how easy this is, just do it and bill them for it - they'll thank you.)

Talk about a great way to get a competitive edge. It's like creating personalized publications for each client or each marketing segment you serve. What if you did this for your prospects as a way to show them what you could do? You can make all this content public or create private password protected feeds. You can also republish the RSS feed and data on any web page on your site using simple javascript or even Feedburner's Buzz Boost and then put it in your client's private page on your website. So now they come to your website for their industry news everyday - you got to like the sound of that.

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. You can find more information by visiting http://www.ducttapemarketing.com .

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Online friendships hurts

Ok, for some of the people who just don't get "social media marketing", here's a brief (and unscientific) case study of the rapper, rehdogg.

Rehdogg has been posting his home-made music videos online for the past year. He gets tons of video responses. People buy his albums, apparently.

Rehdogg continues to make his (very bad but very entertaining) music videos with a large audience of fans and haters. (I am somewhere in between..)

This music video is about the value of online friendships. Most of his videos are along the same line - songs about his viewers and their sometimes cruel responses to his music, songs about his hurt feelings. nobody really knows if rehdogg is for real with his lyrics - but his videos have been watched from 300 - 44000 times each, in most cases.

This is viral video marketing at its best and yet most simple; no matter how strange .... How many people do you think have bought an album - even as a joke? I bet more than we think!

Oh, and the whole video is about 6 minutes long, but you'll get the idea after about 2 minutes.

Online branding secrets: Build a truly recognizable presence on the web by catering to learning styles

by Melissa Brewer

Millions of prospects mean nothing if your website doesn't deliver what hold the attention span of modern consumers. You'll have more back-clicks than you know what to do with. Setting up your own web site is too easy and commonplace - new online businesses, and old, need to focus on growth and innovation - not just shopping carts and payment solutions.

How can an ecommerce-centered business truly stand out? By appealing to one audience, in multiple mediums.

What sets businesses apart is their web branding. Branding is a combinations of ideas, beliefs, and loyalty that people share about a product or company. You can always elevate your brand by reaching your audience more effectively. Let's take a look at what a modern website can do to stand apart from the competition. Online branding can be simple if you look at it through a scientific perspective. The fact is that consumers learn (even about brands) through different styles. By appealing to your user's different learning styles, you can create a website that stimulates the senses, creates an emotional response, and startles them in the clarity of its message.

Building an online brand: Online branding through learning styles.

A website is not just about the text. It's an experience - albeit, sometimes a relatively short one. You simply cannot have a website that relies solely on catalog descriptions and small images. Here's how to get any kind of learning style to pay attention.


1. Visual learners - the TV Infomercial Watchers. (And other demographics.) Visual learners have trouble when a website is cluttered or has too many graphics jumping around, however, they have to "see to believe". A simple approach to this is limit the number of products on your pages - but if you want to embed a video highlight for a specific product you're trying to sell - that product will stand out. YouTube offers free hosting of your videos, or you could opt for a photo slide show like RockYou.com if you don't have any footage. If you are selling services, a slide show tutorial, with graphs and explanations, makes all the difference in the world to visual learners. It's how they connect with your product. Good copy, along with text, will also increase response a response to your online brand. (Product descriptions should include words like "see", "picture", and "imagine" It's how these learners interpret, and connect with the visuals.) *An example: "Imagine yourself on an exotic desert island, with only the finest bottle of Bordeaux wine available on the planet. Would life really be that bad?" Engage the senses of your visual learners, and they'll develop an emotional connection with your products - and help you build your online brand.

2. Auditory learners - the Talk Radio Fans. (And other demographics). Auditory learners need to hear to believe and understand. However, cluttered noises annoy and distract them - so adding sound effects all over your website will send them running. Auditory learners enjoy asking people about their own preferences, and prefer to observe other interact and ask questions, as well. To increase the response to your online brand, you'll want to speak to them. Instead of forcing sound on your visitors, create audio options on specific part of your website. (Testimonials, product descriptions, or weekly news.) You can use Podcasts and other sound files to build your brand, but it's also important to have a decent customer service department they can talk to, or a salesperson that doesn't mind answering a few questions every now and then. Because auditory learners are communicators in general, setting up a bulletin board (although visual) is still effective if you want a larger forum to share your answers with. as far as copywriting - these learners relate to words such as "hear", "think" and "tune". *An example: "When you're thinking comfort, think wool." or "When you hear the sound of bathwater running, think Silk Clear Body Wash. Our luxurious peach rinse engages all the sense." Tell your visitors the words and sounds associated with your online brand, and they'll want to hear more.

3. Kinesthetic learners - the Do It Yourselfers. Kinesthetic learners associate learning with their own experiences. They like to customize and play around to learn more about their world and environment. Kinesthetic learners need interactivity - so once you've added interactivity, reaching them is easy. You just have to ask them to play along. Boost interactive elements of your website - by holding question and answer sessions, hosting an online forum, or adding creative elements - such as tools to help them build their shopping list and suggestions for matching items. They tend to talk while engaging in an activity - so if they call you on the phone, be sure to direct them visually if they are on the computer. They prefer to jump in and try new things - so why not offer online simulations? When creating product descriptions, these learners prefer words such as "feel" "touch" and "hold". *An example: "When you feel the softness of our new sweater line, you'll want to hold it against your cheek forever. Remember when everything felt this soft and new?" Appeal to the tactile experience of your products, and the interactivity they've experienced, and they'll want to strengthen their relationship with your online brand, even if it's really subconsciously.

All websites should appeal to the three learning types - because each of your customers expect it. Rich media usage has exploded because consumers want more - more sight, more sound, and more feelings. When the average Internet user visits a website, they want a rich user experience. By combining your online branding efforts to increase a response among all of your visitors, your website will enjoy a large increase of return traffic. People will notice you and pass on your link through word-of-mouth marketing. If you engage more senses, you will teach more prospects about your products and brand. Correct online branding builds an experience that they will remember and associate with your products - every time they come back.

About the Author:Melissa Brewer is Creative Director at Capital Creative, Inc, an online marketing firm that specializes in building online brands through the use of rich media, seo copywriting, and marketing savvy. You can add her to your social or business network using yourfreelanceneeds @ gmail.com